With The Evolution of Beauty, they prove to viewers that ads you see on billboards and in magazines are just airbrushed; and in reality, those models do not have the perfect skin that is being portrayed. When I was in high school, I wanted those flawless features. Deep down I knew that the pictures had been touched up, but I still wished to look like those girls. Now that I'm older, I look at pictures like those and have the reaction of "Yep, they're airbrushed." The quote at the very end of the ad sums up the media's actions with perfecting models in pictures: "No wonder our perception of beauty is distorted." So true.
On to the Onslaught Ad... this one was probably my favorite, mostly because of their quote at the very end. The images were somewhat disturbing and gross, but the makers of this ad really tried to get you to see the reality of how some people want to alter their bodies to look perfect. The word "perfect" seems to be used over and over when talking about the media. I feel as if every family needs to be aware of what the beauty industry is after... which is why this ad ends with, "Talk to your daughter before the beauty industry does." It seems like such a simple quote, but to me it means so much more than simple.
I also enjoyed the Dove commericals and believe that each one sent out a different message. I think the evolution was saying that no one is flawless, the one about the older women and being unclothed was showing they were okay with this age and body. Although it's a marketing technique, I think Dove does a great job at appealing to all age groups and sending a positive message.
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